Leading Yoga App for Europe – 10 Years History

Description:
Available for acquisition is one of Europe’s top yoga apps, launched 10 years ago, now with over 1 million downloads. Recognized by Apple as one of the best Health & Fitness apps year after year, the founders have built a strong reputation for quality and authenticity. With an extensive library of over 1,000 yoga videos in English, French, Italian, and German, this app offers one of the most comprehensive collections of professionally guided yoga sessions in Europe. All the content is created in collaboration with certified yoga teachers, ensuring a high level of expertise and accessibility.
The business operates on a recurring subscription model, and is sold through the App Store, Google Play, and Stripe. Users love the app, consistently rating it 4.6/5 on average. Whether users are beginners or experienced yogis, this app provides a structured, inspiring, and immersive yoga experience designed to support well-being and mindfulness.
Highlights:
o App of the Day in the Apple App Store: Consistently recognized by Apple as a top Health & Fitness app, featured multiple times over the years.
o Content library of over 1,000 yoga videos in English, French, Italian, and German
o 34,000 email list (subscribed audience, 565,000 contacts total)
o High quality app, featured many times by Apple
o Over 1 million downloads
o Average rating: 4.6/5 (with over 15,000 five-star ratings)
o Available on iOS (universal), Android and Web
o Active subscribers: 4,436
o DAU/MAU: 900/12000
o Year-over-year retention rate: 63% on iOS (66% in top market, based on last year’s average)
o Free trial conversion rate: 56% on iOS (67% in top market, based on last year’s average)
o Organic downloads vs Paid UA (las 12 months)
– iOS = 63% organic downloads & 37% paid
– Android = 20% organic downloads & 80% paid
o Revenue (last 12 months) is 49% iOS / 21% Android / 30% Web
o Proven paid marketing